ŚURŪ.

IN DEVELOPING OUR BRAND IDENTITY AND ETHOS, WE WENT THROUGH A PROCESS OF REFLECTING OUR OWN IDENTITIES INTO THE IMAGERY, SOMETHING THAT REPRESENTED OUR ROOTS BUT STILL HAD THE EAST LONDON EDGE. OUR LOGO’S FONT, FOR EXAMPLE, INCORPORATES THE CURVES AND MOVEMENT OF THE PUNJABI LANGUAGE, AND STAYING CONTEMPORARY TO THE EYE WITH OUR BOLD INFLECTIONS.

 

MANUFACTURING OUR PACKAGING REQUIRED PEAK LEVELS OF ATTENTION TO DETAIL AT EVERY CONSUMER POINT OF CONTACT, ENSURING THE EMBODIMENT OF OUR IDENTITY AND ETHOS. WE ALSO PUT OUR TRUST IN THE FINEST CRAFTSMEN IN THE COUNTRY TO PRODUCE THE BEAUTIFUL HOUSING FOR OUR PREMIUM VESSELS. 

 

 

THE PROCESS OF HAND-CRAFTING EVERY CANDLE IS SCRUPULOUS BUT ALWAYS NECESSARY. THIS ALLOWS QUALITY ASSURANCE FOR EVERY VESSEL, AND PROVIDES A UNIQUE AUTHENTICITY TO OUR PRODUCTS.

100% NATURAL WAX, STRONG FRAGRANCE FORMULATIONS AND A NEOTERIC PRESENTATION - THE PERFECT BALANCE. WE KEEP IT MINIMAL, CLEAN AND SUSTAINABLE. THE FINEST ARTISANAL PRODUCTS FOR YOUR ENVIRONMENT.
MADE IN EAST LONDON. ROOTED IN PUNJAB.