ਸ਼ੁਰੂ ŚURŪ [SHU-RU] • PUNJABI

(V.) TO COME INTO EXISTENCE; BEGIN

ŚURŪ IS A LIFESTYLE BRAND FROM EAST LONDON. WITH ROOTS IN THE PUNJAB.

ŚURŪ COMES FROM THE PUNJABI WORD MEANING 'BEGIN'.

WE WANT TO INSPIRE THE CONCEPTION OF NEW MEMORIES, EMOTIONS AND FEELINGS THROUGH THE EXPERIENCE OF OUR PRODUCTS.

WE WANT TO STRIP AWAY THE UNNECESSARY ELEMENTS AND FLUFF USUALLY SURROUNDING MANY CONSUMER PRODUCTS. 

WE WON'T OVER-EXPLAIN WHAT YOU SHOULD FEEL. AS HUMANS AND INDIVIDUALS WE ARE INTELLIGENT, EMOTIONAL AND VERY RESPONSIVE TO SENSORY STIMULUS SUCH AS FRAGRANCE - THE MEMORIES AND FEELINGS EVOKED WILL BE COMPLETELY SUBJECTIVE, BUT THEY WILL BE BEAUTIFUL.

OUR WAX BLEND

THE WAX IS AN INNOVATIVE, PREMIUM AND 100% NATURAL COMPOSITION OF COCONUT AND RAPESEED OILS, FREE FROM GMOS, PARAFFIN, PALM, SOY AND BEESWAX. 

THE RAPESEED OIL USED IS SOURCED FROM EUROPE AND THE UK, GIVING IT A LOW CARBON FOOTPRINT. THE COCONUTS ARE HAND-HARVESTED BY SMALL HOLDING FARMS IN THE PHILIPPINES AND INDONESIA, THEREFORE DEFORESTATION DOES NOT OCCUR.

THE MANUFACTURERS OF THIS WAX BLEND ALSO CHAMPION TRAINING PROGRAMS TO ENABLE LOCAL FARMERS TO ADOPT MORE SUSTAINABLE AGRICULTURAL TECHNIQUES, WHICH IN TURN BETTERS THEIR LIVELIHOODS BY INCREASING THEIR KNOWLEDGE OF SUSTAINABLE AND MORE PROFITABLE AGRIBUSINESS. 

OUR PACKAGING IS 100% RECYCLABLE, AND OUR GLASS VESSELS ARE REUSABLE.

MOST IMPORTANTLY, OUR CANDLES SMELL AMAZING. THE NATURAL COMPOSITION OF OILS ALLOWS FOR AN UNMATCHED HOT SCENT THROW AND THE CLEANEST BURNS - THE AROMAS WILL ALWAYS FILL THE ROOM.

MADE IN EAST LONDON. ROOTED IN PUNJAB. 

ਸ਼ੁਰੂ ŚURŪ