ਸ਼ੁਰੂ ŚURŪ [SHU-RU] • PUNJABI

(V.) TO COME INTO EXISTENCE; BEGIN

Śurū is a lifestyle brand born out of East London, but with roots in the Punjab, India. Śurū [shu-ru] is named after the Punjabi word for 'begin', conceived to inspire new memories and experiences through our minimal, sustainable and indispensable lifestyle products. 

Our debut collection takes shape in the form of our hand-poured fragranced candles, made using an eco-friendly, premium, and 100% natural Coconut wax blend - infused with scent notes inspired by our own personal journeys and recollections. We fuse together the spirit of our deeply cultured heritage, and our East London upbringings, to deliver Sui Generis fragrance formulations to embellish your environment. 

Our wax blend

The wax is an innovative, premium and 100% natural composition of Coconut and Rapeseed oils, free from GMOs, Paraffin, Palm, Soy and Beeswax. The candles are phthalate and paraben free. Rest assured, they are also Vegan friendly and cruelty free.

The rapeseed oil used is sourced from europe and the uk, giving it a low carbon footprint. The coconuts are hand-harvested by small holding farms in the philippines and indonesia, therefore deforestation does not occur.

The manufacturers of this wax blend also champion training programs to enable local farmers to adopt more sustainable agricultural techniques, which in turn betters their livelihoods by increasing their knowledge of sustainable and more profitable agribusiness. 

Our packaging is 100% recyclable, and our glass vessels are reusable.

Most importantly, our candles smell amazing. The natural composition of oils allows for an unmatched hot scent throw and the cleanest burns - the aromas will always fill the room.

Made in East London. Rooted in Punjab.