Luxury Bougie Parfumée

Śurū scents harmonise the specific stories, and recollections of three generations who lived through the diaspora. A special translation of the personal moments of one person, created to evoke a new experience for another. The combination of these elements delivers a truly unique fragrance formulation.





Blog posts

  1. [FEATURE] DISHOOM - Gifts to cherish from talented friends - Śurū [2022]

    This Christmas if you’re seeking boutique gifts that are as unique as the people you’re buying them for, might we kindly point you in the direction of some truly exciting young South Asian businesses with an offering of choice gifts that can be considered for Christmas and beyond. 

    From natural skincare and darling bijoux to subscription meals, abstract prints and sustainable scents, here’s a top selection that will be sure to surprise and delight.

  2. [FEATURE] Homegrown India - Śurū Living’s Artisanal Candles Offer Scents Of Diasporic Heritage [2022] " Samiksha Chaudhary "Inspired by th...
  3. [FEATURE] HUMANERY - By Nick Hogan | How To Gift Men's Grooming and Self-Care Like A Pro for Christmas [2022] Nick Hogan has been writ...