THE BEGINNING

ŚURŪ COMES FROM THE PUNJABI WORD MEANING 'BEGIN'.

Śurū is a British / South-Asian lifestyle brand, born out of East London, with roots in the Punjab, India.

Śurū creates products that inspire the conception of new beginnings, fresh ideas and feelings through the experience of their luxury, artisanal products. A special combination of modern, and traditional ideas, brought together to deliver a special take on two different, yet closely connected cultures.

The founders of Śurū were raised in London, but with strong ties to their family home in the Punjab. They would often travel back and forth between the two countries, and it was during these trips that they began to notice a lack of products that truly represented both cultures. And so, Śurū is the beginning.

MADE IN LONDON

Śurū’s luxury scented candles are made with a high-quality, sustainable, and innovative wax blend. This special wax is a 100% natural composition of non-GMO rapeseed and coconut oils, free from phthalates and parabens. The wax is also cruelty-free and vegan friendly.

Śurū candles are hand-poured in small batches to ensure the highest quality product. Each candle has a unique scent that is perfect for any setting. Whether you’re looking to add a touch of luxury to your home or office, or simply want to enjoy a relaxing fragrance, Śurū candles are the perfect choice.

INSPIRATION

Śurū scents harmonise the specific stories, and recollections of three generations who lived through the diaspora.

A special translation of the personal moments of one person, created to evoke a new experience for another.The combination of these elements delivers a truly unique fragrance formulation.

Discover our scents below: