Founded in 2010, Sole Dubai has been a focal platform in bridging various communities through creativity and culture.

Over the years the grassroots organisation has built a massive community through its annual Sole DXB cultural festival.

We were fortunate enough to be approached by Sunayah Arshad of AZEEMA MAG, a writer and creative of South Asian heritage, who is also a contributor for SOLE's recent 10th Anniversary Edition of their magazine. 

SMELLS LIKE HOME explores scents of nostalgia and the importance of smell in association to evoking memories. Alongside fellow South East Asian brand GABAR, who also champion their roots with their scent profiles. Together, founders of both brands discuss the power of heritage, scent, memories and more. 

SOLE DXB's 10th Anniversary Edition is available in UAE at the following locations. (Limited Edition!)

DUBAI:

25 HOURS HOTEL

ADIDAS ORIGINALS STORE

AMONGST FEW

ART JAMEEL

CROCS

CINEMA AKIL

FRED PERRY

LULU AND THE BEAN

LES BENJAMINS MOE

NUMBER 10

PUMA

THE THIRD LINE GALLERY

VIRGIN MEGASTORE

YOUBETTERFLY.

Thank you to the SOLE DXB team for allowing us to showcase our brand!